Twitter Button

A great way to help get your company’s blog or website out to the public is to add a “tweet button” to the page.  An easy way to access the code to implement this is at the tweet button webpage provided by Twitter.  Once placed into your blog or website, your readers will be able to “tweet” that they like your page!  We love how easy it is to use this site to access code – no mess, no fuss!

Tweet on!

-Jennifer DeMarco, Marketing Manager

Sticky Blog…

Q:  What is a sticky blog?

A:  It’s simply a blog that makes you want to stick around!

Q:  How do you create a sticky blog?

A:  That’s a little trickier.  To create a sticky blog, you should use a couple techniques.

Techniques of Creating a Sticky Blog:

First, find opportunities to link your blog to other posts to create a more in-depth view of the topic.  The objective here is not to link to other sites, but to link to other posts you have written.  As the reader clicks through the links, they are staying on your blog and becoming a “sticky” reader.  This technique is not to be confused with linking to outside blogs to increase your search rankings!

One goal that you should create for yourself is to get people to read and then comment on your blog posts.  As people make comments on your post, other readers will want to read more and will stay on your blog site longer.  Sometimes the best part of a blog is simply reading the comments!  So, spark some conversation and get people motivated to keep coming back for more.

You can also pull people into your blogs by taking insightful comments and quirky sentences from your post and sending them out via other social networking sites.  By posting these to Facebook, Twitter, etc. you will gain a wider audience on your blog and will create more buzz.

- Jennifer DeMarco, Marketing Manager

Who’s In and Who’s Out?

The statistics are in!

The newly formed Social Media Marketing genre have taken companies by storm.  Small companies have found an inexpensive way to speak with their customers about special events, promotions, problem-solving and much more.  But, the questions has shifted from: should I join the conversation to where do I join in the conversation?  MySpace was a large forum and a launchpad for the social networking generation, but movement has appeared to shift fom MySpace to Facebook.  Yet, companies still ask…should I join MySpace?

A recent study of business owners found from 2009 to 2010, social networking sites such as MySpace, Digg, Flickr, and StumbleUpon have become less important than their more popular counterparts: Facebook, Twitter, and a company blog.

This research is a strong reinforcement of what we have been saying at Strike Marketing for a year now…not to mention the success our clients are finding from implementing a strong social media marketing program!

What is Inbound Marketing?

The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years.  Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods.  How often do you jump off your sofa to talk to the telemarketer on the phone or answer the door at dinner time to purchase the new “goodie” from the salesman?  I’d guess the answer is: not very often!

The new generation of consumers come from a high-tech world.  The internet is a primary source of information about a product or company before making a purchase.  So, why is it that we still think of traditional ways to market to our consumers?  Human nature moves towards consistency and working in the same manner that we are used to…but it is time for a revolution in marketing!  The new crave: Inbound Marketing.

What is Inbound Marketing you ask?  Inbound marketing is inviting your consumers to come to you… because they are already searching for your company!  Instead of pushing a message to the public, invite the consumer to become a part of your world – the world they are already so involved in.  Inbound marketing allows the consumer to “come to” the company in a virtual sense: Facebook, Twitter, Blog, etc.  This involves an open dialogue between consumer and company in which information flows frequently and freely.

Strike Marketing is a huge supporter of Inbound Marketing and we invite you to speak with us about the opportunities your company may be missing by excluding the realm of inbound marketing.

Social Implications of Social Networking Sites

Do you remember the days when people talked by phone or “snail mail”? Years ago, the way we communicated started to change. People talked via e-mail, phone, and instant messaging services. Now, Social Networking sites are changing the way companies do business, people interact, and news is disseminated. But these sites have some major implications for businesses…